Category Archives for "Entrepreneurship"

how-to-get-leads-from-instagram-on-autopilot-3-step-process-2
Dec 04

How to Get Leads from Instagram on Autopilot – 3 Step Process

By Clark Anderson | Entrepreneurship , Instagram

How would you like to get new leads on Instagram while you sleep?   I’m going to share with you how I regularly get leads from Instagram on autopilot and the 3-step strategy that I use to do so.  Whether you are trying to build a business or increase your following for personal use, you’ll be happy to know that there is a way to do this organically and on autopilot and it simply works.

Please note that for a more automated, scalable, lead-generation strategy with Instagram, I am going to discuss some paid software options below that I have found helpful.  If money is tight right now, you can still get results using the more “manual” methods discussed along with the free-version of the Holr automated messaging software we talk about in the latter-half of Step 2 below.

How to Get Leads from Instagram on Autopilot – 3-Step Process

So what is this lead generation strategy to build a business or following on Instagram?  Good question…in a basic sense, getting leads really comes down to getting the right EYES looking at YOUR STUFF and when they like your stuff, or perceive it as valuable, they connect with you somehow.  Let’s dive in!

Step 1: Create High Quality Content

Traditional Method

First, you must create excellent content.  An Instagram account positioned for growth must have content that is valuable and relevant to those who you wish to attract.  You’ll also want to include relevant hashtags (preferably in a comment) in your posts.  Since people who visit your profile see only a dozen or so images initially, “above the fold”, so to speak, it is important to have high quality posts.  Because of this, it would be better to have a dozen or so, high quality posts, than hundreds of lesser quality posts, so focus on quality and what your target considers to be of value.

If you are curious How I Create High Quality Images on Canva, you can click my blog post HERE and I will walk you through the high-quality, image creation process step-by-step.  See below for an example of a simple, quality image that I created that had lots of likes and resulted in several followers:

high quality image using canva 1

 Use Instamate Software – Viral Content Locator and Re-purposing Software

Another option for creating valuable content is to use a revolutionary new software tool is called Instamate.  This software will locate the most viral Instagram content which you can then either re-purpose and post directly to Instagram or create your own content.  When using Instamate, you can post to Instagram directly from your computer, or laptop, which is extremely convenient and powerful.  You can click HERE to learn more about Instamate.

instamate-instagram-viral-content-software

Step 2: Engage with Others on Instagram

Manual Method

So, once you have your great content, now you want traffic, right?  You can initiate a process to get traffic and eyes on your Instagram profile by utilizing a very basic law, called the law of reciprocity.  The Law of Reciprocity states that others will feel obligated to reciprocate in kind for something that you do for them.

As a real world example, if someone holds the door for you, you may feel like you would like to hold the next door for them.  Pretty simple, right?  It works on social media too, for example, when you like, follow, or comment on other peoples posts, either consciously, or sub-consciously, they may feel like they should do the same for you.  There are exceptions to this of course, however, it does work as a general rule.  This strategy involves liking, commenting and following other people’s posts that are congruent with those who you are targeting.

You can do this manually by searching for relevant hashtags, keywords, or relevant industry leaders.  After you like their post, or follow them, they will likely check out who you are by visiting your profile, and then determine within seconds if they want to follow you back.  If you have quality posts on your profile, they have a good chance of following you back. 

The important thing here is that the more people you follow, the more will follow you back.  While you can follow targeted people manually if you wish, it does take a long time to search, filter and follow them.  However, if you would like to build your business or following more quickly, there is software that can do this for you automatically, all while targeting the people you want to attract.

Using Automation Software

Here is where it gets really exciting 🙂 You ready?!  You can generate targeted traffic to your Instagram account and create followers through the use of automation tools and now I’ll discuss a couple of them that I use regularly and LOVE!

1. Instaeasy Software – Automatic Engagment Software (Likes, Follows and Unfollows)

The first automation tool is called Instaeasy, which automatically engages with your target market by liking posts and following them on your behalf, thus embracing the strategy of the Law of Reciprocation.  You simply specify the hashtags, or people that are relevant your target market and Instaeasy does the rest.  To learn more, see below for a clickable image of Instaeasy, which engages your Instagram account with your target market automatically.

instaeasy-instagram-automation-2

After 1 month of using this software, my number of followers went from zero (on my new account) to about 600 (see picture from my account below).  It may not seem like much, but aside from creating a dozen or so quality posts, along with a dozen or so follows and likes manually by me and some follows by friends and family, Instaeasy did the rest on autopilot.  Also, there are different “rates” of engagement (how fast Instaeasy follows people for you) that the software can use and I was on one of the lowest 2 settings.  In other words, the software is capable to follow others faster if you want to.  You can click HERE to learn more or purchase Instaeasy.

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2. Holr – Automated Messaging Software

You’ve probably heard that the fortune is in the follow-up.  Well, how cool would it be if you could send out automated messages, such as a thank you for the follow message, on Instagram?  Well you can, with a tool called Holr.  Holr sends an automated message, that you customize and personalize, to those who follow you.  Holr is a great tool that works well with the Instaeasy and Instamate software. 

With the capability of up to 120 messages per day for the paid versions of Holr, this is a great way to connect with your new followers.  In order to keep it fresh, you may wish to customize and change the personalized automated message in Holr every so often, which is very easy to change and only takes minutes. 

I’ve used Holr with great success.  Many people respond back to my messages which opens the conversation and the relationship building process.  If money is tight, there is a free version of the Holr messaging software as well.  You can learn more about Holr by clicking HERE.

holr-instagram-messaging-automation

Here’s an expert tip that I’ve found helpful: When you place your @yourinstagramusername in the Holr automated message, this will be clickable.  So if your new follower clicks on it in the Holr message, it will send them directly to your Instagram bio putting them with direct access to your ONE clickable link, which we’ll talk about more in the next step. 

Step :3: Use Your One Clickable Link!!  This is a MUST HAVE!

So now, you have quality content AND you have EYE’S looking at your stuff, so what’s the last piece?  Instagram allows only ONE clickable link in your bio and you must have a clickable link!  Must, must, must!   This is your call to action, where you tell them where to go next.  If you don’t tell your followers where to go next, they likely won’t do anything. 

Many people that follow you will check out that clickable link in your bio (if you have one), so you really need to do it.  You don’t need to over complicate it either.  Your one clickable link could be a Facebook account, YouTube channel, website, capture page, etc… or anywhere else that you would like to send them.  Keep in mind you can always change the link every now and again to keep it fresh or see which link works best.  I’ve personally used a link to my blog and a free giveaway tied to a capture page, but you can figure out what’s best for you.

I wanted to mention that I’ve received a significant amount of traffic and leads from my clickable link, even when I’m sleeping, so this stuff really works. See below for a snapshot of new leads I’ve received applying the simple strategies in this post.

new-lead-notifications

That’s it guys!  I commend you for pushing through till the end of this post.  My hope is that you’ve got a glimpse of how this strategy could really be the game-changer that you’ve been looking for.  You now know more than most of the internet marketers out there for driving traffic to your Instagram account on Autopilot.  If you’ve found this information valuable, please like or share with those who you think would benefit.

Please feel free to connect with me on Instagram HERE or on my Facebook Fan Page HERE as I regularly am training on new tech tools or software like this.

 

If you’d like to, you can read my affiliate disclosure and privacy policy.

how-to-create-high-quality-images-using-canva
Nov 18

How to Create High Quality Images Using Canva

By Clark Anderson | Entrepreneurship , Tools

I’m often complimented on the images I post to social media, so I thought I’d share with you a tool that I use to create high quality images.

Sample High Quality Images

Here are 3 samples of the high quality images that I’ve created.

 

high quality image using canva 1

 

how-to-broadcast-to-facebook-live-from-a-computer

 

high quality image using canva 2

 

Canva Software

I use a tool called Canva.  It is an internet-based software that you can access at Canva.com.

At the time of this writing, there is a free and paid version as shown below.  Please keep in mind that features and pricing shown in the image below are a snapshot at the time of this writing and likely will change.  You can visit the website HERE to see the latest pricing and feature options.

canva-pricingBecause I use this software for business quite often and love it, I personally use the Canva for Work paid option.   I’m regularly on multiple social media sites (Instagram, Facebook, etc…) and it’s preferable to maintain a consistent look-and-feel for your brand across the different platforms.  After you’ve spent the time to create a high quality image for one social media platform, it’s very easy to copy the design and magically resize it for another platform.  Since it’s very easy to copy and resize a completed design, it’s a great way to leverage your time and re-purpose the content you worked so hard to create.

Below I share with you how to create a high quality image using Canva step-by-step.  Please note that I am not claiming to be an artist, and I often wrestle, through trial and error, until I create a high quality image that I feel good about.  I will say, however, that it is extremely rewarding when you create an image that you feel happy about and then you share it with the world.

[video_player type=”youtube” youtube_remove_logo=”Y” width=”560″ height=”315″ align=”center” margin_top=”0″ margin_bottom=”20″]aHR0cHM6Ly95b3V0dS5iZS94ZkF1a09QRHRSRQ==[/video_player]

Additional Training

Please note that there is additional training online within the Canva site as shown below and you can access it by clicking the image below or by clicking HERE.

canva-design-courses

Next Steps:

You now know How to Create High Quality Images using Canva.  Because there is a free version of Canva, there is no risk to start.  My hope is that you feel comfortable enough to put what you’ve learned into action and to create your own amazing images and share them with the world.

To be the first to know about more helpful information like this, connect with me on my fan page HERE and subscribe to my newsletter HERE.

how-to-broadcast-a-facebook-live-from-a-computer
Nov 12

How to Broadcast to Facebook Live from a Computer

By Clark Anderson | Entrepreneurship , Facebook Live

Want to broadcast to Facebook Live from a computer, but don’t know where to start?  You’ve come to the right place!!  Below you will find a simple, step-by-step process to get YOU up and running.

I’ve included an outline below to help prepare you for what you’ll learn about broadcasting to Facebook Live from a computer.

  • Section 1: Overview: Why use Facebook Live from a Computer?
  • Section 2: Software
  • Section 3: Steps for How to Broadcast to Facebook Live from a Computer
  • Section 4: Cautions
  • Section 5: Available Resources & Support

 

[video_player type=”youtube” youtube_remove_logo=”Y” width=”560″ height=”315″ align=”center” margin_top=”0″ margin_bottom=”20″]aHR0cHM6Ly95b3V0dS5iZS9SQ2JsVVJRUXV2UQ==[/video_player]

Section 1: Overview: Why use Facebook Live from a Computer?

You may be asking yourself why you should consider using Facebook Live from a Computer.  As you may know, Facebook gives preferential treatment in the news feed to Live Video, which means that it gives you more “airtime” for given content.  Hence, this is a great way to leverage your content to build your audience and following.  I highlight several reasons below why you must consider broadcasting to Facebook Live from a computer:  

  1. You want to share a slideshow presentation with your audience.
  2. You want to show your audience how to do something from your computer.
  3. You would rather show content than show yourself on camera the whole time (i.e. face on camera).
  4. You recognize that screen sharing is a great way to convey value to your audience.

This is not an exhaustive list and I’m sure you can think of more reasons, but this should reassure you that there are several great reasons that many find success broadcasting to Facebook Live from a Computer.

Section 2: Software

There are several software options to stream live video on Facebook from a Computer.  While some are paid versions, others are not.  Because most people are just getting started, the software I recommend and share below is a free software.  It is called OBS, which stands for Open Broadcaster Software, and works with both Windows and Mac computers. 

Note: you must have a Facebook Fan page in order to use this software.  If you don’t have one, please set one up first.  It only takes a few minutes to set up.  You can learn how to set up a fan page HERE

obs-for-facebook-live

You simply download the OBS Studio software HERE and follow the instructions to install it to your computer.  When you have questions, reach out on the OBS Forum where you downloaded the software HERE.

Once the OBS Software is installed you’ll need to set up the things that you’d like to share on Facebook Live from your computer. For example, I have a web camera and two screens that I set up to share during a Facebook Live.  Therefore, I share with you an example of How to Set Up Screenshare with Video using OBS (screen and webcam) below.

[video_player type=”youtube” width=”560″ height=”315″ align=”center” margin_top=”0″ margin_bottom=”20″]aHR0cHM6Ly95b3V0dS5iZS9jUklLMnFhRFEzWQ==[/video_player]

 

Once you have set up your web camera and your screen you’d like to share, move on to the next section.

Section 3: Step for How to Broadcast to Facebook Live from a Computer

Now we will walk through the step-by-step process for how to broadcast to Facebook Live from a computer. 

With the OBS Software open and ready, proceed through the Steps 1-15 below.

Note: you must have a Facebook Fan page in order to use this software.  If you don’t have one, please set one up first.  It only takes a few minutes to set up.  You can learn how to set up a fan page HERE

step-1-how-to-broadcast-to-facebook-live-from-a-computer

 

step-2-how-to-broadcast-to-facebook-live-from-a-computer

 

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Section 4: Cautions

Facebook has the ability to detect copyrighted information in a video, therefore, don’t broadcast Copyrighted material, such as music or video.  Some people have been temporarily banned from doing Facebook Live Videos for broadcasting Copyrighted material during a Facebook Live Broadcast.

Section 5: Available Resources & Support

Free Facebook Live Training

If you’d like more information regarding the basics of Facebook Live and how you might begin using it to grow your business or increase your influence online, I have a free 7-day training Go Live Challenge course available.  Click HERE for more information.

Tools and Resources

A list of the Tools and Resources that I’ve found helpful for broadcasting Live on Facebook from a Computer can be found HERE.  In particular, the webcam I mention works especially well for broadcasting to Facebook Live from a Computer.

Additional Training and Community Support

When I first got started I had lots of questions, so I know the value of having a support community.  As I mentioned above, you can always reach out on the OBS Forum HERE, however I discovered another option available as well.

Most people have questions DURING and AFTER setting up the OBS software on your computer.  Especially relevant is that there is a training course that walks you through the step-by-step process of setting up OBS on your computer and also INCLUDES access to a private Facebook group where you can have your questions answered by leaders who are actively using OBS with Facebook Live.  How awesome is that?  We all know the value of support when we learn something new.  Most noteworthy is that I purchased this course myself, and the support inside the private Facebook group by itself is worth more than the price of the course in my opinion.  In this course you will learn:

  • How to Broadcast webinars and presentations
  • How to Broadcast Skype interviews to Facebook Live
  • How to Broadcast workshops and seminars to Facebook Live with multiple cameras
  • How to Share Snapchat videos and broadcast Periscopes from your phone to Facebook Live
  • How to Broadcast pre-recorded videos to Facebook Live
  • How to Broadcast presentations from Powerpoint or Keynote

If you have the capability, I highly recommend you consider investing in this training course so that you’ll have the resources and support community you need to be successful broadcasting to Facebook Live from your computer.  You can learn more and purchase the course HERE.

You can also connect with me on my Fan Page HERE with questions that you have.

 

If you’d like to, you can read my affiliate disclosure and privacy policy.