How would you like to get new leads on Instagram while you sleep? I’m going to share with you how I regularly get leads from Instagram on autopilot and the 3-step strategy that I use to do so. Whether you are trying to build a business or increase your following for personal use, you’ll be happy to know that there is a way to do this organically and on autopilot and it simply works.
Please note that for a more automated, scalable, lead-generation strategy with Instagram, I am going to discuss some paid software options below that I have found helpful. If money is tight right now, you can still get results using the more “manual” methods discussed along with the free-version of the Holr automated messaging software we talk about in the latter-half of Step 2 below.
So what is this lead generation strategy to build a business or following on Instagram? Good question…in a basic sense, getting leads really comes down to getting the right EYES looking at YOUR STUFF and when they like your stuff, or perceive it as valuable, they connect with you somehow. Let’s dive in!
First, you must create excellent content. An Instagram account positioned for growth must have content that is valuable and relevant to those who you wish to attract. You’ll also want to include relevant hashtags (preferably in a comment) in your posts. Since people who visit your profile see only a dozen or so images initially, “above the fold”, so to speak, it is important to have high quality posts. Because of this, it would be better to have a dozen or so, high quality posts, than hundreds of lesser quality posts, so focus on quality and what your target considers to be of value.
If you are curious How I Create High Quality Images on Canva, you can click my blog post HERE and I will walk you through the high-quality, image creation process step-by-step. See below for an example of a simple, quality image that I created that had lots of likes and resulted in several followers:
Another option for creating valuable content is to use a revolutionary new software tool is called Instamate. This software will locate the most viral Instagram content which you can then either re-purpose and post directly to Instagram or create your own content. When using Instamate, you can post to Instagram directly from your computer, or laptop, which is extremely convenient and powerful. You can click HERE to learn more about Instamate.
So, once you have your great content, now you want traffic, right? You can initiate a process to get traffic and eyes on your Instagram profile by utilizing a very basic law, called the law of reciprocity. The Law of Reciprocity states that others will feel obligated to reciprocate in kind for something that you do for them.
As a real world example, if someone holds the door for you, you may feel like you would like to hold the next door for them. Pretty simple, right? It works on social media too, for example, when you like, follow, or comment on other peoples posts, either consciously, or sub-consciously, they may feel like they should do the same for you. There are exceptions to this of course, however, it does work as a general rule. This strategy involves liking, commenting and following other people’s posts that are congruent with those who you are targeting.
You can do this manually by searching for relevant hashtags, keywords, or relevant industry leaders. After you like their post, or follow them, they will likely check out who you are by visiting your profile, and then determine within seconds if they want to follow you back. If you have quality posts on your profile, they have a good chance of following you back.
The important thing here is that the more people you follow, the more will follow you back. While you can follow targeted people manually if you wish, it does take a long time to search, filter and follow them. However, if you would like to build your business or following more quickly, there is software that can do this for you automatically, all while targeting the people you want to attract.
Here is where it gets really exciting 🙂 You ready?! You can generate targeted traffic to your Instagram account and create followers through the use of automation tools and now I’ll discuss a couple of them that I use regularly and LOVE!
The first automation tool is called Instaeasy, which automatically engages with your target market by liking posts and following them on your behalf, thus embracing the strategy of the Law of Reciprocation. You simply specify the hashtags, or people that are relevant your target market and Instaeasy does the rest. To learn more, see below for a clickable image of Instaeasy, which engages your Instagram account with your target market automatically.
After 1 month of using this software, my number of followers went from zero (on my new account) to about 600 (see picture from my account below). It may not seem like much, but aside from creating a dozen or so quality posts, along with a dozen or so follows and likes manually by me and some follows by friends and family, Instaeasy did the rest on autopilot. Also, there are different “rates” of engagement (how fast Instaeasy follows people for you) that the software can use and I was on one of the lowest 2 settings. In other words, the software is capable to follow others faster if you want to. You can click HERE to learn more or purchase Instaeasy.
You’ve probably heard that the fortune is in the follow-up. Well, how cool would it be if you could send out automated messages, such as a thank you for the follow message, on Instagram? Well you can, with a tool called Holr. Holr sends an automated message, that you customize and personalize, to those who follow you. Holr is a great tool that works well with the Instaeasy and Instamate software.
With the capability of up to 120 messages per day for the paid versions of Holr, this is a great way to connect with your new followers. In order to keep it fresh, you may wish to customize and change the personalized automated message in Holr every so often, which is very easy to change and only takes minutes.
I’ve used Holr with great success. Many people respond back to my messages which opens the conversation and the relationship building process. If money is tight, there is a free version of the Holr messaging software as well. You can learn more about Holr by clicking HERE.
Here’s an expert tip that I’ve found helpful: When you place your @yourinstagramusername in the Holr automated message, this will be clickable. So if your new follower clicks on it in the Holr message, it will send them directly to your Instagram bio putting them with direct access to your ONE clickable link, which we’ll talk about more in the next step.
So now, you have quality content AND you have EYE’S looking at your stuff, so what’s the last piece? Instagram allows only ONE clickable link in your bio and you must have a clickable link! Must, must, must! This is your call to action, where you tell them where to go next. If you don’t tell your followers where to go next, they likely won’t do anything.
Many people that follow you will check out that clickable link in your bio (if you have one), so you really need to do it. You don’t need to over complicate it either. Your one clickable link could be a Facebook account, YouTube channel, website, capture page, etc… or anywhere else that you would like to send them. Keep in mind you can always change the link every now and again to keep it fresh or see which link works best. I’ve personally used a link to my blog and a free giveaway tied to a capture page, but you can figure out what’s best for you.
I wanted to mention that I’ve received a significant amount of traffic and leads from my clickable link, even when I’m sleeping, so this stuff really works. See below for a snapshot of new leads I’ve received applying the simple strategies in this post.
That’s it guys! I commend you for pushing through till the end of this post. My hope is that you’ve got a glimpse of how this strategy could really be the game-changer that you’ve been looking for. You now know more than most of the internet marketers out there for driving traffic to your Instagram account on Autopilot. If you’ve found this information valuable, please like or share with those who you think would benefit.